Web Design & Development
Your website is the most important component of your company’s marketing plan. It’s the central hub for your messaging and content marketing efforts. All other marketing materials should support and drive traffic to your website. As website design and development technology has progressed over the years, you now have more digital marketing tools than ever before.
Social media, blogs and mobile allow businesses and nonprofits to easily target and convert users by driving them to a well-designed website with a positive user experience or UX.
We work with you to develop a user experience which delivers value to your audience. Value means repeat visits and referrals via social media and other channels. Using our years of experience and research, Wood Street’s web design and development solutions are customized to help you achieve your digital marketing goals.
Graphic Design / Advertisement
All of our projects are based on the basic fundamentals of quality design, which is the one thing that hasn’t changed through the advancement of technology. Although it is true that websites have become a predominant marketing tool for most businesses, we recognize that an effective print marketing campaign is sure to get your business results.
We offer a variety of graphic design services:
Corporate Branding and Stationery Design
A corporate brand is crucial to the success of any business or organization’s marketing efforts. Making sure your brand is noticeable and consistent throughout your collateral and marketing materials is the first step in a successful marketing campaign. We help guide our clients through this process by offering the following branding solutions:
- Logo and Identity Development
- Stationery Layout and Design
- Business Cards
- Envelopes and more
Sales, Marketing, and Collateral Materials
Once a brand has been designed, it’s important to get your business or organization’s message out with a web, print and possibly interactive campaign. We can help spread your message by providing the following solutions:
- Brochure Layout and Design
- Corporate Folder Layout and Design
- Sales Slick Layout and Design
- CD and DVD Face and Cover Designs
- Trade Show Display and Booth Design
- Newspaper/Magazine Layout and Design
- Product/Packaging Layout and Design
- Poster Design
SEO & Digital Marketing Solutions
Search engine optimization, social media marketing, email marketing and content marketing are all important if you want to see any online marketing success. We help our clients by focusing on what works for both the search engines as well as their target audience. We focus on attracting the right traffic to your website, so that traffic converts.
The internal coding of a web site and proper HTML tag hierarchy is a key factor in optimal search engine rankings. Adding proper page titles, META tags, page headings, ALT attributes and link title attributes are crucial for having a functional and searchable web site.
Once our adjustments have been made, we will review all of the modifications with you to ensure you understand the changes so you can continue these best practices in the future as you update your web site.
Site optimization is just one piece on an effective online marketing strategy. If done correctly, it can be a solid base for other content marketing efforts and can have a positive impact on search engine rankings.
Whether it’s a game, a productivity enhancement application or custom utility, mobile application popularity is growing daily primarily because they are effective products and tools for reaching all demographics. Mobile applications have evolved to the point that they now give users a rich and fast user experience. In this respect, mobile applications offer a distinctly different experience from browsing the mobile web and they allow faster access to information on a platform specifically created for a target device. Overall, mobile web applications create a much more seamless experience than simply using the mobile web on its own.
The most popular mobile phone platforms include:
- Apple iPhone
- Google Android
Our mobile apps can range in functionality from a calculator for field sales reps to a tool for navigating a trade show or a game promoting issue awareness or a specific fundraiser.
Common types of mobile applications include: